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About Pro Lift Kits







Founded 2025 by Hotrod Ponce in affiliation with VW High Life



2025 Launch:
Pro Lift Kits




We are an American family-run business doing our best to keep our clients happy and satisfied. Selling the best suspension and Pro Lift Kit solutions and products since 2014 for Volkswagen, Audi and Porsche. Your satisfaction is guaranteed and our customer service is here to assist at any time.

"WITH OVER 20 YEARS OF ON THE GROUND, IN THE UNDERGROUNDS AND OFF THE TRAIL RACES AND RALLYS EXPERIENCES WE KNOW THE DEMANDS AND THE STAKES FOR DRIVERS AND ENTHUSIASTS AT ALL LEVELS." - José Manuel Ponce, Founder ProLiftKits.com (VW High Life)



José Manuel Ponce


Hotrod Ponce as he is known is a self-taught Mexican race car driver & innovative showman who has achieved considerable success on the racing circuit at some of the world's major races & personal explorations in the USA, Mexico, Venezuela, Germany & Norway.


He is also a figure the media, an Actor and and awarded Film Director for "The Ultimate Rally", a 2018 ‧ Adventure/Documentary. As a businessman has a history in telephony, satellite and internet services globally prior to racing, rallys and lift kit solutions.


He is the ceo and founder of Pro Lift Kits and additional German focused Lift Kit Solution brands and online stores in partnerships with VW High Life and others.


Pioneering Racing Culture

He remains the only Mexican American to ever race & finish in various motorsports like the King of the Hammers & WRC without any previous experience or special training. In 2010 he was the first Mexican American to appear on the European RALLY BUZZ online magazine and in First Latino national interviewed for World Rally Sport Magazine.


From 2010-2012 he kept busy modifying classic vehicles that he resold while living in Norway. During that time he also worked with Discovery Channel UK and continued racing at the Gorm 24 Race in Germany while also organizing and pre-running a cannonball-style underground race in Mexico requiring death insurance that he named the Ultimate Rally.


On Air Appearances

He has appeared in several TV Shows covering motorsports, as well as televised interviews in México from 2005-2010 to discuss why and how he introduced the extreme motorsports of professional rock crawling and rock racing into Mexico, as well as how to race and finish the WRC Mexico without any previous rally experience. These aired in Central México and on Direct TV in the USA and Canada. From 2010-2012.





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